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Research papers

The sales manager

The sales force is the primary promotional vehicle between the pharmaceutical company and the GP universe. It is a large and labour-intensive function which is expensive to maintain, complex to structure and control and as in all people- based...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Author: Barry Atkinson
June 1, 1994
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Citation

Atkinson, B. (1994a, June 01). The sales manager. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-sales-manager